David Beckham's official web site DavidBeckham.com has been hacked and his homepage has been replaced with a dog's photograph along with the tag 'FAIL'.

Fans noticed the funny photo, which shows a dog trying, and failing, to eat from a bowl of food painted on a German advertisement poster, reports the New York Daily News.

The ad in the photo says, "Listen to your nose," while over the image the hacker has added the tag "ScooterDaShooter = FAIL."

"Fail" in Internet was popularized by sites like FAILBlog.org, which mock instances of human error.

The exact motive behind the breach is still not clear and the footballer star's camp has denied any comments.